While pretty packaging can be persuasive and organic ingredients are intriguing, labels on products lack traction if buyers do not believe in the brand. Beauty consumers have new demands for their products that have little to do with ingredients and more to do with the people and values behind the brand. Mintel found that consumers…
Two Companies That Help Support a Healthy Lifestyle When the pandemic began and businesses like gyms and restaurants temporarily closed, many people struggled to manage and maintain healthy routines. Now, two-thirds of consumers are taking a proactive approach to healthy living and are motivated to live a healthy lifestyle, according to a report by Acosta.…
Three Trends Driving the Health, Wellness + Nutrition Industry, From Telehealth to Superfoods Over the past year and a half, the health industry has gone through one of the most rapid changes in the way professionals practice medicine noted in history, records The George Washington University. In 2020, the telehealth market was valued at 64.45…
Cleaning + Organization Products That Make Tidying Up Simple and Sustainable From cleaning counter tops to organizing daily essentials, keeping a clean and tidy home can be a daunting task for many. In fact, ClosetMaid found that over half of Americans reported to have clutter in their homes and are ready to tidy up their…
Trends in Tidying Up: A Look at the Cleaning and Organization Industry From cleaning counter tops to tidying up closets, Americans spend approximately six hours per week cleaning their homes. For some, keeping things clean and collected can be a daunting task. In fact, ClosetMaid reports that over half of surveyed Americans have a clutter issue. Research…
Two Beauty Brands That Have Insight on Current Beauty Industry Trends According to Common Thread Co., the beauty industry is expected to exceed $784.6 billion by 2027. With new beauty brands constantly reinventing the wheel on beauty products, it becomes imperative to listen to consumers opinions. In an era where social media, product reviews, and…
Beauty from the Inside Out – Purpose Driven Products Pave Future of Beauty Industry When it comes to beauty and personal care products, consumers are more educated than ever before as technological advancements have improved beauty products and access to information at the click of a button. As a result, the beauty industry is at…
From Textiles to Tech, Health-Minded Consumers Demand Healthy Home Products The awakening that COVID-19 brought to American households not only showed an emphasis on physical health but mental stability as well. With work being online and technology keeping us connected, American consumers are demanding more energy-efficient and sustainable products and household items. Consumers’ expectations for…
Cooking + Entertaining in 2021: How the Pandemic Changed What it Means to be the Host with the Most From buffet style dinner parties to blowing out birthday candles, COVID-19 has completely changed the way in which life’s special moments are celebrated. After a year of learning to navigate a new normal, people have grown…
From Immune Boosters to Organic Ingredients, Demand for Wellness Products is on the Rise Consumers have far more time on their hands during the COVID-19 pandemic and many are using this time to focus on their health, wellness, and nutrition. In fact, focusing on your health may be more important than ever as the Global…
There’s a Gadget for That: Practical Gadgets for Practically Anything COVID-19 has created a world of uncertainty and disrupted day-to-day life for many. With more time spent in the home, practical gadgets have solved many problems people have experienced as a result of a drastic change in routine. From DIY and self-care to sanitation and…
The Beauty Industry Before, During, and After the COVID-19 Pandemic Among the many other industries impacted by COVID-19, the beauty industry has seen a difference in consumer purchase patterns. Before the pandemic, many people turned to facials, massages, and trips to the hair salon to improve their beauty concerns. Closures, regulations, and changes in routines…
In today’s world, American consumers have an overwhelming number of brands to choose from when purchasing most products. However, one factor that has become very popular is what a brand does to create a change bigger than themselves.
It’s October which means consumers are beginning to think about holiday gifting, brainstorming gift ideas, and creating their holiday shopping lists. But what does holiday gifting look like during a pandemic?
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