Two Beauty Brands That Have Insight on Current Beauty Industry Trends
According to Common Thread Co., the beauty industry is expected to exceed $784.6 billion by 2027. With new beauty brands constantly reinventing the wheel on beauty products, it becomes imperative to listen to consumers opinions. In an era where social media, product reviews, and product information can be easily found on the internet, consumers are educating themselves before investing in a brand or product. Some of the industry trends consumers are currently looking for include cruelty-free beauty, beauty products with clean ingredients, ageless beauty, inclusive beauty, beauty companies that give back, and more.
Two beauty brands that impress customers with their commitment to beauty standards and trends are GLO PRO CO. and HydroPeptide. These brands listen to what consumers are looking for, and make products with effective results that leave customers with raving reviews.
GLO PRO CO.
GLO PRO CO. is a skincare brand that prides itself on using 100% pure and organic ingredients. As a female and Black-owned brand that uses all natural products, GLO PRO CO. understands the need with what consumers are looking for in beauty products right now: Sustainability and inclusivity. Clean beauty is not only a trend, but can be healthier for consumers and may be the entire future of the beauty industry. Mintel predicts that the clean beauty industry will be the mainstream beauty industry in the next 10 years.
Inclusive beauty is also important to many consumers right now, supporting minority-owned brands that bring inclusivity to beauty products that appeal to every consumer. According to CB Insights, major retailers like Sephora and Macy’s have committed to the 15 Percent Pledge, a promise to commit 15% of shelf space to Black-owned business. The founder of GLO PRO CO. infuses her culture in all her products and creates skincare formulas that benefit all skin types regardless of color, pigmentation, shape, or size.
HydroPeptide skincare is created for skin of all ages by a team of geneticists, chemists, and beauty industry veterans. Through their extensive research, HydroPeptide found that your skin’s cellular age does not have to be the same as your chronological age. According to CB insights, beauty brands have traditionally focused on their target audience of young adults, but now major opportunities exist in meeting the needs beyond that demographic. By designing products for cellular skin ages as opposed to chronological ages, HydroPeptide is at the front of the ageless beauty trend. Their products cross train your skin at the cellular level, changing how your DNA responds to its environment. Addressing the clean beauty and cruelty free trends, HydroPeptide also uses clean ingredients and does not test on animals.